Why Advertise with Shop Floor Lasers?
To simplify the process of purchasing a laser for the first time, editorial content will address the questions that potential buyers must ask themselves. What are the costs of operation, like gases and electricity? Does fiber or CO2 provide the most flexibility? And what are the limitations for each? Evaluating vendor software and automation, along with service provided, are major considerations.
Shop Floor Lasers will e-mail on September 1st, 2014, then bi-monthly in 2015, to the personal addresses of 60,000 executives at fabrication shops, machine shops, OEMs, stampers and metal service centers, in both the U.S. and Canada, which means that advertising separately in both U.S. and Canadian print publications to reach your customer base is no longer necessary. Furthermore, of the 60,000 decision makers who will receive Shop Floor Lasers, more than 18,300 currently own and operate lasers. That means that the remaining 41,000-plus are your best potential customers.
As an e-magazine, Shop Floor Lasers offers the ability to pre-sell the reader through the use of embedded video in advertisements. When a reader clicks on your URL or video, their e-mail is captured and sent to you, enabling sales to follow up with a qualified lead. This allows you to measure your ROI and make adjustments accordingly. Fact is, you are still branding your product while also actively selling its features through the use of video.
In addition to facilitating exposure to an engaged audience, Shop Floor Lasers provides pre-show coverage for the industry’s three major events: IMTS, Fabtech Atlanta and Lasers in Manufacturing. Our “Triple Show Issue” closes for space reservations on June 27, 2014, so be sure to mark your calendars.